hey mate! Just in case you’ve been forwarded this email but would like to subscribe - click the link here.

Surveying The Worldview

I am stoked to welcome back one of the most interesting and out there writers, Rory Sutherland.

He founded the behavioural science team at the Ogilvy group, he is one of Europe’s most powerful advertising executives and authored many many books and articles, his most recent which being, Alchemy, and coming highly recommended. It’s a treatise on how great marketing ideas are built around the profoundly irrational… Rory appeared once before on this podcast in episode 115.

And today, for his second appearance I was lucky enough to do this with Rory in person, I got the train out of London to Rory’s hometown and we settled up in the courtyard of a beautiful little cafe in the sun (refer to photo below). And as such, you get the ambience of birds and wind to frame the conversation.

There are no timestamps on this podcast today, because with Rory’s erudition there is unseen flow from one thought to another that makes a narrow subject timestamp non suitable, rather, consume this one in full, we open with Salman Rushdie and his days as a copywriter to Rory reflecting on his recent notoriety, a powerful insight that the best marketing is in fact fat tailed, behind the scenes of his Rick Rubin interview all the way to me asking Rory whether he’s ever done a floaty.

#179 Rory Sutherland - Curious Worldview Podcast

Forward this email or share this podcast episode with a mate in marketing or a Rick Rubin fan